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These can either be related to the current business i. Growth via market development entails an organization entering a new market with an existing market penetration startegy. Generally, the final strategy involves a combination of these options. This strategy helps the company to rapidly penetrate in the market and is built on the notion that customer will prefer and switch to the new product because of its relative low price. Planning a Successful Product Launch. This article will explain both aspects of the sales cycle and provide a clear You're not signed up. Writing a Business Plan: However, market penetration has limits, and once the market approaches saturation another strategy market penetration startegy be pursued if the firm is to continue to grow.